guides · Neurodance Insights
What is a good naming convention for ad creatives?
Use a consistent creative name that keeps platform, objective, audience, format, concept, version and date searchable.
Published by Neurodance Research ·
Short answer
Use PLATFORM_OBJECTIVE_AUDIENCE_FORMAT_CONCEPT_V#_DATE. For example: META_TRIAL_COLD_9X16_PROOF-V1_20261108. The version number should mean one labelled change, not just another export.
Practical steps
- Agree a shared vocabulary for objectives, audiences and concepts. - Name the creative when the brief is created, not at export. - Store the version, brief and result together.
Keep in mind
A naming convention works only if the team applies it consistently; avoid making it so complex that people bypass it.