guides · Neurodance Insights
How much does one usable AI video ad actually cost?
Calculate the real cost of a usable AI video ad by accounting for generations tried, keepers, retakes and reusable components.
Published by Neurodance Research ·
Short answer
The useful calculation is cost per usable ad = cost per generation × generations tried per keeper. A sticker price describes one clip, not the finished ad after failed takes, retakes and expiry. Reusable components and controlled variations can reduce retakes even when the per-clip price stays the same.
Practical steps
- Record the delivered cost of one generation for the model and quality tier. - Track how many generations it takes before a version clears your keeper bar. - Multiply the two numbers and compare that cost with a scene-level revision or a controlled variation.
Keep in mind
Treat this as an operating metric, not a vendor price claim. Model prices, credit rules and keeper rates change frequently, so update the inputs on a dated schedule.